The definite and indefinite article

NOW I really am going to be a grumpy old man! The English language is one of the most expressive in the world, compared to most languages we have more words than you can shake a stick at. Why oh why then are two of the most useful words seemingly being dropped from general usage? I refer to the definite and indefinite article.

Noticed how TV ads for Banks, DIY Stores and Supermarkets now have things "in store" Well I should jolly well hope they do as after all empty shelves wont help their turnover. Banks now have all sorts of interesting things "in branch" - What the dickens does that mean? Half way up a tree? The absence of the definite article "the" here completely changes the meaning of the sentence. You cant actually have things "in branch" unless of course you are a squirrel and hid your nuts there, you can however have things "in the branch" or even "in a branch"

When a well known DIY chain invites to to see what's in store, are they inviting you to a personal tour of their stock room? I somehow doubt it.

For goodness sake let's bring back those little words that convey the real meaning in a sentence, or are we all doomed to the newspeak of Big Brother? (That's another pet dislike of mine, just don't get me started on that one or I will be blogging all day!)